Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion Moroccan dirhams in tourism revenue. The momentum continued in the first five months of 2026, as confirmed during the latest meeting of the National Tourism Office of Morocco (ONMT) held in Rabat on June 24.
The session, led by Minister of Tourism, Crafts, and Social and Solidarity Economy Fatim-Zahra Ammor alongside ONMT Director General Achraf Fayda, reviewed sector performance and progress toward Morocco’s goal of attracting 26 million tourists by 2030.
Official data shows international tourist arrivals rose by 7% through May 2026, while tourism revenue surged by 21% and overnight stays in classified accommodations climbed 9% compared to the same period last year.
«The 2023–2026 roadmap proves that by strengthening air connectivity, boosting promotion, attracting investment, enhancing quality, and fostering regional development, Morocco can compete with the world’s top destinations,» said Fatim-Zahra Ammor.
Air connectivity remains a key driver of growth. For the 2026 summer season, contracted airline capacity reached 7.74 million seats, up 13% year-over-year. This expansion reflects the launch of new airline hubs in Rabat, Marrakech, and Tétouan, along with 52 fresh international routes introduced in early 2026.
Moving forward, the ONMT has outlined several strategic priorities to support the 2030 target. These include deepening air links, diversifying source markets—particularly in China, India, and Latin America—expanding maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
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